Menu
RSS

Lidl Launch Hangover-Free Prosecco

  • Written by Editor

Romsey Good Food | Lidl Launch Hangover-Free ProseccoLidl is launching a special Prosecco in time for Christmas that promises to be hangover free.

The Organic Prosecco Spumante will be hitting the shelves today, priced at £7.99 and is predicted to be a sell out.

The Prosecco uses less sulphites which have been linked to hangovers.

Lidl's master of wine, Richard Bampfield, said:

“We’ve all had that shocking wine hangover.

"This is sometimes attributed to the sulphite preservatives used in wine to keep them fresher for longer.

“Generally, organic wine producers use a lower level of sulphites in the production process, which means they are less likely to contribute to hangovers.

“So if you don’t react well to sulphites you could be saying good riddance to hangovers with Lidl’s Organic Prosecco Spumante.”

Lidl expects the limited edition bottles to be sold out ahead of the party season as Prosecco continues to grow in popularity.

According to industry body IWSR (International Wines and Spirits Record), the UK market is expected to soar by more than 17% by 2020 to 8.3 million cases, making it double the size of the US market which is predicted to reach 4.2m cases by then.

Globally, sales of Prosecco are set to rocket by 36% over the next five years, giving the Italian bubbly 9.2% of the sparkling wine market.

By comparison, Champagne sales are only expected to rise by 1% while Cava will remain unchanged.

Share this post

Submit to DeliciousSubmit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TechnoratiSubmit to TwitterSubmit to LinkedIn