Marmite has launched limited edition ‘born lover’ and ‘born hater’ 70g jars, following a landmark scientific study that has discovered the reason why we love it or hate it – proving that the answer is in our genes.
Coined ‘The Marmite Gene Project’, the ground-breaking study has scientifically shown that people are born genetically more likely to be lovers or more likely to be haters of Marmite and conclusively shows that there is a genetic foundation to Marmite taste preference.
Cementing its reputation as the most loved and hated product of our generation, the nations most divided breakfast spread has also changed its iconic packaging to the new genetic themed look across all glass jars and squeezy bottles.
What’s more, fans of the spread will be able to personalise the 250g glass jar for their fellow lover and hater friends and family, via the Marmite website (social.marmite.co.uk). Brits can become part of this monumental discovery; Gene Test Kits are also available to buy from marmite, so people can discover for themselves whether they were born Marmite lovers or haters.
For those that don’t fancy providing a DNA sample, they can still take part a tasteface.marmite.co.uk. Users simply log on and have a sample of Marmite to hand, either from a jar at home or FREE sample that they can order when logging in. Taste Face uses facial analysis to determine if users are ‘born a lover’ or ‘born a hater’ based on their facial expression when tasting the spread. A percentage will also be shown upon completion of the test, so Marmite fanatics will be able to see if they are 100% a true lover and visa versa for haters.
A variety of lover and hater filters are also available to personalise the result, produced in a GIF format.
For those who would like to share their results with the world and be part of the conversation, tag @marmite on Twitter and use the hashtag #MarmiteGene.
The Marmite Gene Project limited-edition 70g ‘born lover’ and ‘born hater’ jars are available from Co Op, Poundland and Poundworld, RRP £1. The Marmite Gene Project themed jars are available nationwide from all major supermarkets across the Marmite range, starting at an RRP of £1.75. Personalised jars can be purchased from marmite website for £4.99.