Waitrose has more than doubled its initial order of bottles of the new Heston from Waitrose Citrus Sherbert Lazy Gin, to cope with customer demand. The gin has seen unprecedented sales since its launch in mid-November selling over a month's worth of stock in just one day*. Currently out of stock online at Waitrose Cellar and unavailable in several Waitrose shops, extra bottles of the exclusive gin will be arriving next week.
World-renowned chef Heston Blumenthal explores the 'food of curiosity' with his range at Waitrose, introducing supermarket shoppers to food and drink with unusual flavour combinations and unexpected ingredients. In 2010, the Heston from Waitrose Hidden Orange Christmas Pudding sold out in Waitrose shops, with waiting lists for customers in store and the pud even making an appearance on eBay. It now seems the 'Heston effect' has struck again with his innovative take on gin.
The Heston from Waitrose Citrus Sherbet Lazy Gin, (£24.99/70cl) is a unique gin that requires no garnish. Packed with citrus flavours and unusual botanicals including lemon verbena, basil and Persian lime, the spirit needs nothing more than some tonic water and ice to create the ultimate lazy G&T.
Jamie Matthewson, Waitrose buying manager, says: ‘Gin is the most popular spirit at Waitrose and so we knew this new addition would be a hit, but sales have surpassed all expectations. This gin is made in the UK and we've ordered in more bottles which will be arriving back on shelves soon.'